{"id":31488,"date":"2018-04-02T22:09:21","date_gmt":"2018-04-02T22:09:21","guid":{"rendered":"http:\/\/divisibles.com\/?p=31488"},"modified":"2020-11-06T19:10:05","modified_gmt":"2020-11-06T19:10:05","slug":"per-que-invertir-en-bons-continguts-per-a-la-meva-empresa-o-negoci","status":"publish","type":"post","link":"https:\/\/divisibles.com\/ca\/per-que-invertir-en-bons-continguts-per-a-la-meva-empresa-o-negoci\/","title":{"rendered":"Per qu\u00e8 invertir en bons continguts per a la meva empresa o negoci"},"content":{"rendered":"
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\u201cAquesta presentaci\u00f3 de l'empresa la faig jo en 5 minuts\u201d \u201cNom\u00e9s he de redactar alguna cosa sobre un producte i ja ho tinc\u201d \u201cCreo l'anunci desseguida; s\u00f3n quatre par\u00e0grafs\u201d. \u00bfN'est\u00e0s segur?<\/strong> Frases com aquestes s\u00f3n les que alguns professionals pensen abans de posar-se de cap a redactar continguts per als seus negocis, per\u00f2 un cop comencen\u2026 no saben com continuar.<\/p>\n

De fet, alguns es q\u00fcestionen si realment \u00e9s necessari invertir<\/strong> per tenir bons continguts. Si encara t'ho preguntes, en aquest article et donem algunes bones raons. Descobreix perqu\u00e8 \u00e9s tan important connectar amb les paraules!<\/p>\n

Estalvia temps i centra els esfor\u00e7os a la teva empresa<\/h3>\n

Dedica't al teu negoci, no malbaratis temps en coses que no saps fer!<\/p>\n

De la mateixa manera que nosaltres no fem sabates ni invertim hores en tasques alienes, el professional ja fa prou dedicant-se a les tasques pr\u00f2pies del seu negoci com per haver de gastar esfor\u00e7os en una cosa de la que no t\u00e9 massa coneixement.<\/p>\n

Pensa-ho b\u00e9. Redactar i saber comunicar<\/a><\/span> amb les paraules no \u00e9s una tasca senzilla<\/strong> tal com sembla \u201ca priori\u201d. Llavors, por qu\u00e8 no delegar aquesta tasca (com la paperassa amb el gestor, per exemple) en qui realment sap redactar? Doncs aix\u00f2, que un primer avantatge \u00e9s no malbaratar el temps.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Saps que Google premia els bons continguts, diferents, treballats i amb quelcom especial?<\/h3>\n<\/div><\/div><\/div><\/div>
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Sant Google et posiciona gr\u00e0cies als bons continguts<\/h3>\n

De ben segur que haur\u00e0s sentit a parlar del SEO, del posicionament web i les maneres d'apar\u00e8ixer a les primeres posicions del buscador Google. I tot aix\u00f2 \u00e9s posssible gr\u00e0cies a les paraules. Amb unes bones paraules clau<\/strong>, que giren al voltant del teu negoci o professi\u00f3, anir\u00e0s endavant a la xarxa i et coneixeran.<\/p>\n

A m\u00e9s, saps que Google premia els bons continguts, diferents, treballats i amb quelcom especial? No \u00e9s res m\u00e9s (ni gens menys) que aportar contingut fresc i personalitzat.<\/p>\n

Conectaras amb el teu consumidor o potencial client<\/h3>\n

Hem d'oferir texts que connectin amb el consumidor. Que expliquin avantatges i aportin quelcom diferent, com hem mencionat. Gr\u00e0cies a uns bons continguts, les connexions amb el client es multipliquen<\/strong> i les possibilitats de venda tamb\u00e9. I com es fa aix\u00f2? Ah! Per a aquesta funci\u00f3 hi s\u00f3n els professionals del continguts que saben redactar all\u00f2 que agrada als usuaris.<\/p>\n

El m\u00e0rqueting de continguts, en expansi\u00f3<\/h3>\n

El 91% de les empreses B2B i el 86% de les empreses B2C utilitzen el m\u00e0rqueting de continguts en la seva estrat\u00e8gia digital. No ens entretindrem en explicar qu\u00e8 \u00e9s el m\u00e0rqueting de continguts (aix\u00f2 ho farem en un altre article), per\u00f2 si en la seva import\u00e0ncia.<\/p>\n

\"continguts\"<\/p>\n

Aquesta nova estrat\u00e8gia del m\u00e0rqueting, basada en els continguts, s'expandeix, per que aconsegueix bons resultats per a l'empresa o negoci. Permet atraure, educar i emocionar<\/strong> una persona per tal que cregui en un negoci i el consideri rellevant.<\/p>\n

Una bona estrat\u00e8gia de marca<\/h3>\n

Amb uns bons continguts, el negoci creix en marca. \u00c9s a dir, aportes aquesta personalitzaci\u00f3 que tant et diferencia de la resta<\/strong> i que segueix la l\u00ednea dels teus colors, imatges, missatges i comunicaci\u00f3. Aix\u00f2 aconsegueix que els usuaris et recordin i es convencin de que els pots donar quelcom o cobrir una necessitat.<\/p>\n

Continguts adaptats a milers de canals i suports<\/h3>\n

No nom\u00e9s es poden crear bons continguts per a un lloc web. Una altra de les raons per invertir en continguts (de qualitat) \u00e9s la quantitat de canals on es poden aplicar. Des de blogs a xarxes socials<\/strong>, passant pel newsletter que envies als teus clients, els mails o correus electr\u00f2nics o fins i tot les descripcions dels teus productes o serveis. Tot \u00e9s paraula, i est\u00e0 a les teves mans tenir el poder de la paraula.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Est\u00e0s decidit a saber m\u00e9s sobre continguts? O a no dedicar temps a aix\u00f2, que \u00e9s important per\u00f2 no saps per on comen\u00e7ar? Mira qu\u00e8 podem fer per a tu i deixa que ens centrem en crear, idear, canviar, restructurar els teus continguts<\/span><\/a><\/strong> per a rendibilitzar el teu negoci.<\/p>\n

Tamb\u00e9 pots sol\u00b7licitar sessions o assessories, online o presencials, on t'explicarem qu\u00e8 \u00e9s aix\u00f2 dels continguts de qualitat i la seva import\u00e0ncia actual, i, sobre tot, com implementar-los a la teva empresa.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

\u201cAquesta presentaci\u00f3 de l’empresa la faig jo en 5 minuts\u201d \u201cNom\u00e9s he de redactar alguna cosa sobre un producte i […]<\/p>\n","protected":false},"author":1,"featured_media":31512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[366],"tags":[367,371,368,369,370],"class_list":["post-31488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redaccio-i-edicio","tag-continguts","tag-freelance","tag-marqueting-de-continguts","tag-redaccio","tag-serveis"],"yoast_head":"\nPer qu\u00e8 invertir en bons continguts per a la meva empresa o negoci<\/title>\n<meta name=\"description\" content=\"Si encara t'ho preguntes, en aquest article et donem algunes bones raons. 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